Books on Advertising & Marketing
e-Business for Beginners
How to Build a Web Site
that Brings in the Dough
By: Learn2succeed.com Incorporated
to Use E-Business to Expand Your Business
for both new and existing businesses, this book introduces you to business on
the Internet. It shows you how
to create your own Web site, conduct e-commerce, attract customers and get
a look at why e-commerce is so important today. Learn about Electronic Data
Interchange (EDI) which is involved in Business to Business (B2B)
relationships and e-tailing in the Business to Consumer (B2C) area. Examine
the shift to broadband connections and why it's so important.
about what's involved with Web hosting. Take a look at Web authoring software
which will help you set up your own Web site and then find out how to make
your site user-friendly. Find out how to conduct e-commerce and read reviews
of software which will permit
your shoppers to order online from you and then pay you.
out about search engines and how to improve your ranking with them in the
chapter on search engine optimization. Take a look at the effectiveness of
banner ads, pop-up ads, Web rings and the importance of links to other sites.
how to keep the name of your business in front of your customers with
permission-based e-mail and e-newsletters. Find out the significance of viral
marketing and the importance of referrals and affiliate programs.
a look at the phenomenal success of eBay and what's involved in selling
through their auctions and in opening an eBay Store. Consider some of the
alternatives to eBay.
to use traditional marketing to drive traffic to your site and the co-op
advertising program offered by eBay to its Powersellers.
will find out how to plan for e-commerce and what it's going to cost. Take a
trip into the future and find out why e-commerce will be so important for the
survival of your business in the years to come. Get all the information you
need to get started by using e-business to expand your business!
1 - What is Web Marketing?
2 - Using the Web for Market Research and Product Pricing
3 - How Much Business Is Being Done Over the Web?
4 - Electronic Data Interchange (EDI)
5 - Retail E-Commerce or E-Tailing
6 - The Communications "Pipe" from the Viewpoint of Selling Online
7 - Create Your Own Web Site
8 - E-Commerce Software
9 - Make Your Site User Friendly
10 - Search Engine Optimization (SEO)
11 - Banner Ads, Pop-Up Ads, Web Rings and Links to Other Sites
12 - E-Mail and E-Newsletters
13 - Viral Marketing & Affiliate Programs
14 - The eBay Alternative
15 - Other Options Besides eBay
16 - Offline Advertising & Promotion
17 - Planning Your E-Business
18 - What's It Going to Cost?
19 - The Future of E-Business
e-Business for Beginners: How to Build a Web Site that Brings in the Dough by: Learn2succeed.com Incorporated: Softcover; 184 pages; ISBN: 978-1-55270-280-2 $25.95 ($US).
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