Books on Advertising & Marketing
Marketing for Beginners
How to Get Your Products
into the Hands of Consumers
By: Iain Williamson
HOW THIS BOOK WILL HELP YOU
If you want to know how to market your products or services, this book will provide you with all the answers. It is a practical, hands-on book, written in non-technical language for the small business owner. It will also help students who are studying entrepreneurship so they can obtain a better insight of the basic concepts and their application.
This book covers various methods of distribution, retailing and fulfilment. It looks at advertising, promotion, direct mail, mail order marketing, tele-marketing, fax broadcasting and marketing through catalogues, trade shows, fairs and flea markets. You will learn about the basic ideas behind database marketing, after-sales service and the concept of the lifetime value of a customer. Finally, it will take a look into the future of electronic commerce and its role in marketing.
Iain Williamson is an entrepreneur, business consultant and seminar leader. His views have appeared in many newspaper articles. He has also been a guest on radio and has appeared on television shows such as: CBC TV's Venture; TVO's MoneysWorth, and Canada Tonight of BCTV and CHCH Television.
Iain holds degrees from the Universities of St. Andrew's in Scotland and Oxford in England.
If you want to find out how to go about marketing your products or services, Iain will provide you with the basic knowledge. He will also show you what lies ahead with electronic commerce.
Chapter 1 - What Do We Mean by Marketing?
Chapter 2 - Advertising
Chapter 3 - Promotion
Chapter 4 - Direct and Indirect Marketing
Chapter 5 - Using Intermediaries
Chapter 6 - The Role of Retailers in Marketing
Chapter 7 - Direct Mail Marketing
Chapter 8 - Mail Order Marketing
Chapter 9 - Catalogue Marketing
Chapter 10 - Telephone Marketing
Chapter 11 - Fax Broadcasting
Chapter 12 - Fairs, Trade Shows and Flea Markets
Chapter 13 - Database Marketing
Chapter 14 - Lifetime Value of a Customer and After Sales Service
Chapter 15 - Electronic Commerce
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