Books to Start a Business
Timeless Strategies to Become
a Successful Entrepreneur
A MESSAGE FROM THE AUTHOR
I wrote this book partially out of frustration from searching for a "how to start a business book" that was more human than mechanical. The whole idea of a textbook on how to start and grow your own business seems boring and lacking of one of the fundamental ingredients of good writing, that is, human interest. By sharing personal experiences of starting, building, and managing a small business, hopefully you can relate to my experiences or will become prepared for similar experiences of your own when you start or attempt to grow your own business.
The strategies and stories of this book should be beneficial to not only the entrepreneur just getting started, but they should also be beneficial to managers, customer service representatives, and salespeople in businesses; large and small. The advice and strategies presented in this book are tried and proven approaches that have already been successfully implemented for decades and will be viable for decades to come.
One final consideration: a book of this nature is not meant to be read like a novel that you can't put down until you finish reading. Take a chapter or two at a time to receive the most out of the positive and hopefully inspirational messages discussed. While those chapters' strategies and advice are still fresh in your memory, try implementing the techniques at work immediately. I'm confident you'll find the results beneficial to yourself and your company.
ABOUT THE AUTHOR
Troemel remains active in all aspects of the business and dedicates the majority of his time to customer sales and service.
Chapter 1 - Deciding on the Type of Business
Chapter 2 - Business Vision and Company Name
Chapter 3 - Goal Setting
Chapter 4 - Seek Professional Guidance
Chapter 5 - The Business Plan
Chapter 6 - Financing
SECTION II - Surviving and Growing
Chapter 7 - Early Considerations of Surviving, Types of Employees
Chapter 8 - Early Considerations of Surviving, Customers
Chapter 9 - Common Early Problems and Solutions with Employees
Chapter 10 - Common Early Problems and Solutions with Customers
Chapter 11 - Growth Considerations for Employees
Chapter 12 - Growth Considerations for Customers
SECTION III - The Alphabet of Company Do's and Don'ts
SECTION IV - Roll with the Changes
Chapter 13 - Adjust and Readjust
Chapter 14 - Looking for New Opportunities
SECTION V - Don't Reinvent the Wheel
Chapter 15 - Improving the Wheel
Chapter 16 - Hang on to Your Improved Wheel
SECTION VI - A Second Alphabet of Do's and Don'ts
Chapter 17 - The Effect on Family and Friends
Chapter 18 - Be a Well-Rounded Company Owner
Chapter 19 - The Winning Attitude
Timeless Strategies to Become a Successful Entrepreneur by Lawrence Scott Troemel, 208 pages; ISBN 978-1-55270-046-4; softcover: $29.95 ($US).
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